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APEX INSIGHTSThe ai operating system for main street businessesContact

Platform

The platform your group runs on.

Foundation is the platform underneath everything we ship. One codebase, one data model, one identity system — spanning every venue in your group, from day one.

Thesis

Built group-first from the first commit.

Most hospitality software was built for one venue, then retrofitted for multi-unit. You feel it in every corner — re-entering staff at every location, CRM records stranded inside one venue, reports you assemble by hand across logins.

Foundation inverts that. Organization is a first-class object. Accounts roll up. Staff belong to the group. Data is queryable at any level. Websites and CMS ride the same rails as every other module.

Architecture

Three layers. One system.

Surface layer is what operators and guests touch. Data + Automation is the substrate — warehouse, event bus, agents. Integrations pull in everything we don’t build ourselves.

01SURFACE

Where the work happens.

Operator dashboards, staff tools, guest-facing websites, CMS, scheduling, CRM, chat.

WEBSITESCMSDASHBOARDSSCHEDULINGCRMCHATREPORTING
02DATA + AUTOMATION

The substrate.

Warehouse for sales + labor + guest data. Event bus for cross-system reactions. Agents drafting, summarizing, triaging.

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03INTEGRATIONS

Plugged into what you’re already running.

POS, labor, payroll, reviews, payments, email, SMS — routed into Foundation through standardized adapters, so you keep the vendors already working for you.

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Modules

What ships with Foundation.

01CORE

Websites & CMS

Group-native site builder. Venue-level themes, menu docs, events, CMS content, forms, blog. Published to CDN-edge infrastructure we own and operate.

02CORE

Staff & Scheduling

Unified employee directory across the group. Schedule builder, tip pooling, POS staff sync, org-role permissioning, certification tracking.

03CORE

CRM & Guest Events

One guest record across every venue. Proposal and event workflows on top. Email, SMS, and guest timelines attached to the same record.

04CORE

Data Warehouse & Reporting

POS, labor, payroll routed into BigQuery. Scheduled and event-triggered pipelines. Dashboards and ad-hoc queries. Your data, queryable, in your warehouse.

05CORE

Compliance & Reviews

Certification expiration tracking, review ingestion from Google/Yelp/TripAdvisor, response workflows with agent drafting, audit trail for compliance.

06RUNTIME

Agentic Framework

The runtime that backs the AI workflows. Tool-use agents, skill libraries, security and tenancy, Slack/Twilio/webchat channels, audit log.

07PLATFORM

Identity & Access

Platform / organization / account model. Org roles with per-venue scoping. Capability-based permissions per module. Super-admin separation.

08PLATFORM

Automation & Integrations

Cron, triggers, webhooks. Standardized adapters for POS, labor, payroll, payments. Add a vendor without touching the product surface.

Consolidation

One platform, where most groups run five.

TODAY
  • Website CMSSquarespace / WordPress
  • Menu managementPDF uploads, disconnected
  • Staff directory7shifts / Homebase
  • CRM / eventsTripleseat / Perfect Venue
  • Reviews dashboardBirdeye / Yext
  • ReportingPOS exports → spreadsheets
ON FOUNDATION
Foundation

One system. One login. One data model. One team responsible for all of it.

WEBSITESCMSSTAFFCRMEVENTSREVIEWSREPORTINGAGENTS

Next

See what Foundation can do.

The capabilities page walks through every module in detail — what’s included, what’s configurable, what’s custom.